H&M vs Uniqlo

How the sizing compares

Uniqlo outerwear pieces run larger than H&M — about 3.2cm more room at the same letter size. If you wear, say, a medium at H&M, you'll likely want to size down at Uniqlo.

Size conversion

outerwear · chest
H&MUniqlo
XS · 86cmXS · 84cm
S · 90cmS · 92cm
M · 96cmS · 92cm
L · 102cmM · 100cm
XL · 110cmL · 108cm

Uniqlo outerwear pieces run larger than H&M — about 3.2cm more room at the same letter size. If you wear, say, a medium at H&M, you'll likely want to size down at Uniqlo.

tops · chest
H&MUniqlo
XS · 82cmXS · 81.5cm
S · 86cmS · 86.5cm
M · 92cmM · 91.5cm
L · 98cmL · 96.5cm
XL · 106cmXXL · 106.5cm

H&M and Uniqlo cut their tops almost identically — the same letter size lands within a centimetre on the body. Take your usual size in either.

dresses · chest
H&MUniqlo
XS · 82cmXS · 81.5cm
S · 86cmS · 86.5cm
M · 92cmM · 91.5cm
L · 98cmL · 96.5cm
XL · 106cmXXL · 106.5cm

H&M and Uniqlo cut their dresses almost identically — the same letter size lands within a centimetre on the body. Take your usual size in either.

bottoms · waist
H&MUniqlo
XS · 64cmXS · 62cm
S · 68cmS · 67.5cm
M · 74cmM · 72.25cm
L · 80cmXL · 81cm
XL · 88cmXXL · 86cm

Uniqlo bottoms run smaller than H&M — about 3.0cm tighter at the same letter size. If you wear a medium at H&M, consider sizing up at Uniqlo.

Mapped on the primary measurement from each brand's real size chart — a starting point. For a read tuned to your full proportions, build your size on either brand below.

H&M vs Uniqlo — common questions

Is H&M sized like Uniqlo?

Uniqlo outerwear pieces run larger than H&M — about 3.2cm more room at the same letter size. If you wear, say, a medium at H&M, you'll likely want to size down at Uniqlo.

Does H&M run bigger than Uniqlo?

No — Uniqlo runs the bigger of the two. At the same letter size Uniqlo gives roughly 3cm more room, so you'd size down moving from H&M to Uniqlo.

If I wear a medium in H&M, what size am I in Uniqlo?

A medium in H&M maps closest to size S in Uniqlo on their outerwear chart (96cm vs 92cm on the primary measurement). It's a starting point — build your exact size for a read tuned to your full proportions.

Full H&M sizing guide →Full Uniqlo sizing guide →