H&M vs Zara
How the sizing compares
Zara outerwear pieces run smaller than H&M — about 3.6cm tighter at the same letter size. If you wear a medium at H&M, consider sizing up at Zara.
Size conversion
Mapped on the primary measurement from each brand's real size chart — a starting point. For a read tuned to your full proportions, build your size on either brand below.
H&M vs Zara — common questions
Is H&M sized like Zara?
Zara outerwear pieces run smaller than H&M — about 3.6cm tighter at the same letter size. If you wear a medium at H&M, consider sizing up at Zara.
Does H&M run bigger than Zara?
Yes — H&M runs bigger. Zara is cut about 4cm tighter at the same letter, so size up moving from H&M to Zara.
If I wear a medium in H&M, what size am I in Zara?
A medium in H&M maps closest to size L in Zara on their outerwear chart (96cm vs 98cm on the primary measurement). It's a starting point — build your exact size for a read tuned to your full proportions.